"The stigma of the black dollar as we know it, is that it has no value. This campaign encourages us to change that stigma of the black dollar by adding value to it. The Black Dollar campaign was designed to increase sales and awareness of black owned businesses. Using the symbol of the black dollar to represent support and unity.

How do we add value to the black dollar?

That is my question to the select businesses involved in this campaign. They will determine the value of the black dollar in their businesses by creating marketing campaigns around the black dollar to increase sales, and awareness of their business and others involved in the campaign."

​

- Danielle Lawson (Creator of The Black Dollar Campaign,The Black Dollar Bank)