Oct 26

Oct 26 Rihanna's Fenty Beauty Line Raked In $72 Million

Rihanna's freshly launched Fenty Beauty is all the rage these days, and she has the numbers to back it up.

$72 million in earned media value during the month of September. Earned Media Value is basically the dollar amount that is assigned to media gained through social endorsements. It measures the value of social word-of-mouth marketing programs, according to workforce communications platform, Social Chorus. Basically, Ri-Ri did not come to play.

YouTube also just announced that Fenty Beauty racked up 132 million views in its first month. The line launched on Sept. 8 and has since been hailed for its inclusivity, offering a 40-shade foundation collection, and featuring diverse models of all skin tones.

In short, Rihanna is out here getting to the BAG!!!

trapxLA DAILY!

🎥 Kendrick Lamar’s “Squabble Up” video is a stunning blend of cultural references, historical nods, and meaningful cameos, showcasing the depth of West Coast hip-hop and Black culture. Here’s a breakdown of the most significant elements: 1. Ice-T’s Power Album Cover 2. David Hammons’ “African-American Flag” (1990) 3. Soul Train Scramble Boards 4. Trunk Boiz “Scraper Bike” Video (2007) 5. Menace II Society Reference 6. Isaac Hayes’ Black Moses Album Cover 7. The Roots’ “The Next Movement” Video 8. “Jesus Saves Gangsters Too” Outreach Ministry 9. Statue of a Black Panther 10. Ese’s Partying Scene 11. Big and Curvy Women Dancing 12. Dog Trainer Bitten by a Pitbull 13. Westside Traffic’s Hoover Stomp 14. Storm DeBarge’s Stunning Moves 15. Black Panther Movie Connection 16. Cameos from L.A. Stars A Celebration of Culture and Legacy From historical references to powerful imagery and standout cameos, Kendrick’s “Squabble Up” is a layered visual masterpiece that captures the essence of cultural pride, resistance, and authenticity. (✍🏾: #trapLAstaff Crash Miller) 👉 Head to trap.LA now for the complete breakdown! Let us know which reference or moment stands out to you! 🔥 What’s your favorite reference or cameo? Let us know in the comments! #KendrickLamar #SquabbleUp #CulturalReferences #WestCoastRap #JesusSavesGangstersToo #EsePartyScene #BodyPositivity #PitbullScene #BlackArt #StormDeBarge #WestsideTraffic #LARapRadar #trapLA

#Drake has filed a legal petition against Universal Music Group, UMG claiming the label used bots and pay-to-play tactics to inflate streams of #KendrickLamar “Not Like Us” while suppressing his own music. Accusations include Spotify manipulation and Siri misdirecting users away from Drake’s songs. UMG has denied the claims, pointing Drake toward Lamar instead. As the legal battle unfolds, this high-profile dispute could redefine the dynamics between artists and record labels. Thoughts? (📸: Getty Images )

Kendrick Lamar teams up with L.A.’s own Calmatic to bring us the “Squabble Up” visuals, and it’s a masterpiece that pays homage to L.A.’s street culture. The video is packed with iconic moments—cameos from RJMrLA, G Perico, Storm Debarge, and the Cuzzos, a kid hitting the lowrider switch box to make the car bounce, Mexicans partying and pop locking, and even a tribute to the late, great Nate Dogg. This video isn’t just about the music; it’s a celebration of everything that makes L.A. culture legendary. From the vibes to the visuals, Kendrick and Calmatic delivered one for the history books. Who caught all the gems in the video? Tap in and let us know what you think! #KendrickLamar #SquabbleUp #Calmatic #LACulture #WestCoastAnthems #PGLang #RJMrLA #GPerico #NateDogg #PopLocking #trapLA #Compton

Kendrick Lamar just blessed us with the official video for his #1 hit “Squabble Up,” and it’s a full-on celebration of West Coast dance culture! Featuring dancers from the Bay to L.A., the video highlights the popular “Squabble Up” dance created by L.A. influencer CheetahGoingLeague. This one’s got the streets buzzing! Did Kendrick just give us the ultimate West Coast anthem? Let us know what you think about the visuals and if the “Squabble Up” dance is next on your playlist! #KendrickLamar #SquabbleUp #WestCoastCulture #CheetahGoingLeague #LADanceMoves #LARapRadar #trapLA

🎤 Trophy or Trash? Let’s Spill the “Tea”! 🎤 Alyse Nichole is serving up a vibe with her new song and video “Tea”, where she flips the term of the moment to describe herself and her body as nothing but HOT! 🔥💅 The visuals are steamy, the energy is bold, and the track has everyone talking. But does it have what it takes to be a hit? 👇 Drop your vote in the comments! 👇 🏆 Trophy if Alyse Nichole’s got you hooked 🗑️ Trash if it’s not hitting your playlist 💬 Don’t just vote—spill YOUR tea in the comments! What do you think of Alyse’s style and sound? #AlyseNichole #Tea #TrophyOrTrash #LARapRadar #trapLA #WestCoastMusic #HotTracks #FemaleRap #NewMusicAlert #BoldAndBeautiful #LiqPodcast

🎤 Trophy or Trash? Let’s Talk About It! 🎤 Pocaah drops her latest track “Freak Tales”, where she’s spilling the tea on her encounters with some of L.A.’s most popular rappers. The bars are bold, the vibe is unfiltered, and the energy? Straight fire. But is it enough to claim the crown? 👇 Cast your vote in the comments! 👇 🏆 Trophy if Pocaah’s storytelling and delivery are a hit 🗑️ Trash if it’s not making the cut for you 💬 Keep it 100! What do you think of Pocaah’s bold approach? Let us know your thoughts below. #Pocaah #FreakTales #TrophyOrTrash #LARapRadar #trapLA #FemaleRap #WestCoastHipHop #BoldBars #HipHopDebate #Liqpodcast

🎤 Trophy or Trash? Let’s Hear It! 🎤 Datta Boy hit the mic on the A Trip To The Corner Store platform with a freestyle that’s got people talking. But is it 🔥 or 🗑️? That’s for YOU to decide! 👇 Drop your vote in the comments! 👇 🏆 Trophy if Datta Boy delivered the heat 🗑️ Trash if it’s not making the cut 💬 Keep it real! Tell us what stood out—was it the bars, delivery, or overall vibe? Your feedback fuels the culture. #DattaBoy #Freestyle #TrophyOrTrash #ATripToTheCornerStore #LARapRadar #trapLA #WestCoastHipHop #SupportIndieArtists #HipHopVibes #LiqPodcast

🎤 Trophy or Trash? You Decide! 🎤 L.A.’s own Gibraltar Tev just dropped a fire freestyle on the A Trip To The Corner Store platform, and we’re putting it to the test! Did Tev bring the heat, or is this one falling short? 👇 Cast your vote in the comments! 👇 🏆 Trophy if it’s a certified banger 🗑️ Trash if it’s not hitting the mark 💬 Don’t just vote—let us know why! Was it the bars, the flow, or the vibe? Your feedback is what matters. #GibraltarTev #Freestyle #TrophyOrTrash #ATripToTheCornerStore #LARapRadar #trapLA #WestCoastRap #SupportIndieArtists #HipHopDebate #LiqPodcast

In a surprising outcome, California voters have rejected Proposition 32, which sought to raise the state’s minimum wage to $18 an hour. Nearly 51% of voters said “no” after two weeks of ballot counting. The proposition would have raised wages for large employers to $17 in 2023 and $18 in January 2024, with smaller employers following suit in 2026. Despite the rejection, California’s minimum wage will still increase to $16.50 in January, tied to inflation. Either the voting system is truly rigged, or this demonstrates that many people struggle to fully comprehend the questions; they should be written at a first-grade reading level for clarity. (📸: Rahul Lal for CalMatters)

Lawyer #MoeGangat believes #Diddy could be granted bond, but the final decision rests with the judge, who’s set to review arguments from both sides Monday at noon. Do you think the judge will grant him bail? 🤔 (🎥: @lawyerforworkers )

#DaBaby takes on a larger-than-life persona, dressing up as the Nutty Professor in his new video ‘Phat.’ The visual features comedic antics and a playful nod to the classic character, showing off his creative flair and humor alongside his latest track. (🎥: #DaBaby)

The U.S. defense contractor #AllenControlSystems (ACS) has introduced “Bullfrog,” an AI-powered autonomous firearm system designed to detect and neutralize small drones with precision. Debuted at a Pentagon Technology Readiness Experimentation event, Bullfrog highlights the rising use of robotic systems in modern warfare. As seen in the Russia-Ukraine conflict, autonomous tech like this is increasingly vital for countering drone threats. (📸: Courtesy of Allen Control Systems)

#Leeky2x pulls up to #OnTheRadar and delivers straight heat! 🔥 Did he snap? Let us know how you’re feeling about his freestyle! (🎥:@ontheradar)

It’s here—new #Kendrick, and it’s already being hailed as an instant classic! #LeftyGunplay gave the exclusive on how he secured his place on this groundbreaking project. (🎥: @power_106)

Statistics reveal that 83% of married Black men earning $100K or more annually are married to Black women. A powerful testament to love and partnership within the Black community. What are your thoughts on this? Share with us 💭 (📸: Matt Winkelmeyer)

#KendrickLamar makes history as every track from his latest project, GNX, occupies the Top 12 spots on Apple Music’s U.S. charts, his artistry remains unmatched and keeps the culture impact. (📸: Apple Music / Kendrick Lamar)